App Store Screenshot Sizes: Complete Guide for Every Device

Apple and Google update their screenshot requirements regularly, and keeping track of every device size, aspect ratio, and resolution constraint is a headache that no developer enjoys. This guide is current as of March 2026 and covers every screenshot dimension you need for both the Apple App Store and the Google Play Store.

Bookmark this page. You will come back to it every time you prepare a new app submission or update your existing screenshots. I update this guide whenever Apple or Google changes their requirements, so the information here is always current.

Before diving into the specific dimensions, understand the fundamental rule: Apple requires exact pixel dimensions for each device class. There is no flexibility. If your screenshot is one pixel off, App Store Connect will reject it. Google Play is more forgiving with a range-based system, but you still need to stay within their specified minimums and maximums. Getting these numbers wrong is one of the most common reasons app submissions get delayed.

Apple App Store Screenshot Sizes

Apple organizes screenshot requirements by device display size. You must provide screenshots for at least the largest iPhone display size. iPad screenshots are required only if your app runs on iPad. All screenshots must be in PNG or JPEG format with no alpha channel (no transparency).

iPhone 6.9" Display (Required)

This is the largest iPhone display class and is required for all iPhone app submissions. Screenshots for this size are used as the default display in App Store search results and on your product page for users browsing on larger iPhones.

iPhone 6.5" Display

This size covers the iPhone 11 Pro Max, iPhone XS Max, and similar display classes. While no longer the largest display, many users still have these devices, and Apple may use these screenshots for users on those models.

iPhone 5.5" Display

This covers the iPhone 8 Plus, iPhone 7 Plus, and iPhone 6s Plus generation. While these are older devices, Apple still requires this size if you want to support them, and a surprising number of users worldwide still use 5.5-inch iPhones.

iPad Pro 12.9" Display (Required for iPad Apps)

If your app runs on iPad, you must provide screenshots at this size. iPad screenshots are displayed on the App Store when users browse from an iPad, and they significantly influence conversion for iPad-optimized apps.

Important notes for Apple screenshots: All images must be in RGB color space. The maximum file size is 120 MB per screenshot (though you should aim for under 5 MB for fast loading). Apple accepts PNG and JPEG formats. Screenshots must not include any alpha transparency. You can upload up to 10 screenshots per device size per localization.

Google Play Store Screenshot Sizes

Google takes a different approach from Apple. Instead of requiring exact pixel dimensions for specific devices, Google specifies minimum and maximum sizes along with aspect ratio constraints. This gives you more flexibility but also means you need to think about how your screenshots will scale across different Android screen sizes. For the most current specifications, refer to Google's official asset requirements.

Phone Screenshots

Phone screenshots are the primary visual asset for your Google Play listing. They appear in search results, on your store listing page, and in Google's promotional placements.

7-Inch Tablet Screenshots

10-Inch Tablet Screenshots

Chromebook Screenshots

If your app runs on Chromebook (which most Android apps do by default), providing Chromebook-optimized screenshots can significantly boost visibility in the Chrome OS Play Store.

Wear OS Screenshots

Android TV Screenshots

Feature Graphic (Google Play)

The Feature Graphic is not a screenshot, but it is a required visual asset for your Google Play listing. It appears at the top of your store page and is used in promotional placements throughout Google Play.

Screenshot Specifications at a Glance

This master comparison table summarizes the key differences between Apple and Google screenshot requirements so you can see them side by side.

How Many Screenshots Should You Upload?

Apple allows up to 10 screenshots per device size. Google allows up to 8. The question most developers ask is: "How many should I actually use?" The answer is straightforward: use all of them.

Here is why. The first three screenshots are the most important because they appear in the preview strip visible in search results. These three screenshots must do the heavy lifting of communicating your app's core value proposition, its best UI, and its primary differentiator. Most users will only see these three.

But the users who do scroll further are your highest-intent prospects. They have already been intrigued by your first three screenshots and are actively seeking more information before committing to install. These users convert at a much higher rate than average, and every additional screenshot you provide gives them another reason to complete the installation. Leaving slots empty is leaving conversion on the table.

The ideal structure for a 10-screenshot Apple listing is: screenshots 1 through 3 cover your core value proposition and hero features. Screenshots 4 through 6 address secondary features and use cases. Screenshots 7 through 8 provide social proof, awards, or press mentions. Screenshots 9 through 10 close with a call to action or highlight your pricing advantage.

For Google Play's 8-screenshot limit, condense accordingly: 1 through 3 for core value, 4 through 5 for secondary features, 6 through 7 for social proof, and 8 for a closing CTA.

One important caveat: do not fill slots just to fill them. Every screenshot should add meaningful information. A tenth screenshot that shows a generic settings screen with no headline adds nothing and may actually dilute the impact of your stronger screenshots. If you only have content for seven compelling screenshots, stop at seven. Quality always outweighs quantity.

Pro Tips for Screenshot Optimization

Getting the dimensions right is the baseline. Here are the strategies that separate high-performing screenshot sets from mediocre ones.

The first three screenshots are your entire storefront. In App Store search results and on your product page, the first three screenshots are displayed in a horizontal preview strip. Users scroll this strip and make a split-second judgment. These three images must independently communicate your app's identity and value. Do not waste the first slot on a splash screen or a welcome message. Lead with your most impressive, most informative screen.

A/B test relentlessly. Apple's Product Page Optimization (available to all developers) lets you test up to three different screenshot variants against your original. Use it. Test different headline copy, different screenshot ordering, different visual treatments. Even a 5% improvement in conversion rate compounds dramatically over thousands of impressions. Run tests for at least 7 days to get statistically significant results, and test one variable at a time to understand what is driving the change.

Localize beyond just text. Translating your headline text into Japanese is a start, but the highest-performing localized listings also adapt their screenshot content. Show currency symbols in the local format. Use date formats appropriate for the region. If your app shows maps, show a map of the local area. These details signal to users that your app was built with their market in mind, not merely translated as an afterthought.

Keep file sizes reasonable. While Apple allows up to 120 MB per screenshot, large files slow down the loading of your product page. Users on slower connections may see placeholder images or experience lag. Optimize your PNGs or use high-quality JPEGs to keep each file under 2 to 3 MB. Tools like ImageOptim or TinyPNG can reduce file size by 50% to 70% without visible quality loss.

Design for dark mode. The App Store itself has a dark background. Your screenshots will be displayed against this dark surface. Screenshots with light or white backgrounds can look jarring and washed out in this context. Dark or colored backgrounds integrate more naturally with the App Store's visual environment and tend to look more premium.

Update screenshots with every major release. Outdated screenshots that do not match your current UI erode user trust. When a user installs your app and the first screen looks nothing like the screenshots they saw in the store, they feel misled. This leads to higher uninstall rates and negative reviews. Make screenshot updates a standard part of your release process, not an occasional afterthought.