App Screenshot Maker vs Figma: Which Is Better for App Store Screenshots?

Two Tools, Two Philosophies

App Screenshot Maker is a purpose-built studio for generating app store screenshots. You upload your app UI, pick a template, add your marketing copy, and export print-ready files for every device size Apple and Google require. The entire workflow is designed around one job: getting polished screenshots into App Store Connect and the Google Play Console as fast as possible.

Figma is a general-purpose design tool. It can create anything from website wireframes to brand identity systems to, yes, app store screenshots. But because it was built for broad design work, creating screenshots in Figma means manually handling device frames, export sizes, localization, and aspect ratio math that a dedicated tool automates away.

Neither tool is objectively better. The right choice depends on your team, your timeline, and how many localized variants you need. Let us look at the specifics.

Feature-by-Feature Comparison

The table tells a clear story. If speed and automation matter most, App Screenshot Maker wins. If you need full pixel-level design freedom, Figma wins. Most teams need a combination of both, which is why the smartest approach is often to use them together.

When to Use App Screenshot Maker

App Screenshot Maker is the right tool when speed matters more than bespoke design. That covers more scenarios than you might think.

You need screenshots fast

If your app is launching next week and you do not have screenshots yet, spending two days in Figma is not a realistic option. App Screenshot Maker lets you go from zero to a complete screenshot set in under ten minutes. Upload your UI captures, select a template, type your headline copy, and export. The tool handles device frame rendering, background design, and size variants automatically.

You support multiple languages

Localization is where the gap between these tools is most dramatic. If your app ships in 15 languages, creating screenshots in Figma means duplicating your entire artboard set 15 times and manually replacing every text string. In App Screenshot Maker, you paste your translations into the localization panel and hit export. The tool generates a ZIP file with every language variant at every required device size. For a 15-language app with 5 screenshots across 3 device sizes, that is 225 individual image files — generated in one click instead of hours of manual Figma work.

You do not have a designer on the team

Figma is a professional design tool with a professional learning curve. If you are a solo developer or a small engineering team without design experience, Figma can be intimidating and the results often look amateur. App Screenshot Maker provides pre-designed templates that guarantee a professional result regardless of your design skills. You focus on the messaging, the tool handles the aesthetics.

You update screenshots frequently

Apps that run regular A/B tests on their App Store listing, or that update their UI frequently, need a screenshot workflow that is fast and repeatable. Swapping a UI capture and re-exporting in App Screenshot Maker takes seconds. Doing the same in Figma means opening your project, replacing the image in the correct frame, checking alignment across all device sizes, and exporting each artboard manually.

When to Use Figma

Figma remains the better choice when creative control is the priority and you have the design resources to use it effectively.

You want fully custom illustrations

If your screenshot strategy involves custom-drawn illustrations, hand-crafted 3D renders, or complex brand-specific visual elements that go beyond templates, Figma gives you the blank canvas to create anything you can imagine. App Screenshot Maker is intentionally opinionated in its templates. That speeds things up when you want proven layouts, but it means you cannot create something entirely novel.

Your brand has strict design guidelines

Enterprise apps with detailed brand guidelines — specific typefaces, exact color values, mandated layout grids — often need the precision that Figma provides. When your brand team requires that every visual asset adheres to a 40-page style guide, Figma's unlimited flexibility becomes essential rather than excessive.

You have a design team that already uses Figma

If your designers already live in Figma and have existing screenshot templates built there, switching tools adds friction. Figma's real-time collaboration is also genuinely best-in-class. If multiple designers need to iterate on screenshot concepts simultaneously, Figma's multiplayer editing is hard to beat.

You are designing more than just screenshots

If your project includes app store screenshots alongside a landing page, social media assets, and a pitch deck, consolidating everything in Figma makes sense. Keeping related design assets in one tool reduces context-switching and ensures visual consistency across all your marketing materials.

The Verdict: Use Both

The most effective screenshot workflow for serious app developers often combines both tools. Here is how.

Use Figma for your hero screenshots — the first one or two images in your listing that set the creative tone for your app. These are the screenshots that benefit most from custom design work, unique illustrations, and pixel-perfect brand expression. Invest the time here because these are the images that most users will actually see.

Use App Screenshot Maker for everything else — the remaining feature screenshots, all your localized variants, and rapid iterations when you are A/B testing different messaging. These screenshots need to look professional and communicate clearly, but they do not need to be individually hand-crafted. This is where automation pays for itself many times over.

This hybrid approach gives you the creative quality of Figma where it matters most and the speed of App Screenshot Maker where volume and efficiency matter most. You get the best of both worlds without the worst of either.

For solo developers and small teams without a designer, the math is even simpler: App Screenshot Maker handles your entire screenshot workflow end to end, and the results are indistinguishable from what a professional designer would produce in Figma. The time you save can go toward building features, fixing bugs, or marketing your app — all higher-leverage activities than manually arranging device mockups on a Figma canvas.